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BASIC Officially Launched, PTBA Community to Create Social Innovation with Real Impact
Tanjung Enim, July 11, 2025 - PT Bukit Asam Tbk. (PTBA) officially launched the BASIC (Bukit Asam Social Impact Competition) program, a social innovation competition aimed at encouraging active participation of the community. The launching was carried out in a series of PTBA internal Townhall activities at the Bukit Asam Multipurpose Building, Tanjung Enim, which was attended by the Board of Directors and all company personnel.
BASIC is designed as a platform for communities, local innovators, academics, and social institutions to design and develop innovative and applicable social projects. The competition focuses on three main pillars, namely inclusive education, strengthening community economy and wellbeing, and protecting the environment and nature.
Ihsanuddin Usman, Director of Human Resources of PT Bukit Asam Tbk. emphasized the company's commitment, "We believe that the strength of a company is not only measured by its business performance, but also by its real contribution to the surrounding community. BASIC is one of our real steps in fostering social innovation that comes from the community itself. This is not just a competition, but a space for collaboration to create change."
In line with this, Sustainability Division Head of PT Bukit Asam Tbk, Dedy Saptaria Rosa, explained that the program was designed with a participatory approach, encouraging the emergence of local-based solutions that not only answer immediate needs but are also sustainable.
BASIC Coordinator, Ajis Purnomo (Sustainable Community Development Section Head), added that the basic philosophy of BASIC is 'basic' or bottom-up, which is to find the potential for social innovation from the grassroots in the community. "We will provide assistance and strict selection stages so that the solutions that are born are truly relevant to the needs of the community. This is part of our effort to develop a social innovation ecosystem in ring 1," Ajis explained.
The competition is open to teams and individuals, with a proposal selection process, mentoring, and pilot project implementation for selected solutions. The launch of BASIC marks PTBA's strategic commitment in strengthening social impact through active collaboration between companies, communities, and development partners.
Through BASIC, PT Bukit Asam Tbk. shows that sustainability is not just a concept, but a joint movement to create a better future, starting from the company's closest community. Further information about the competition stages will be socialized through Bukit Asam's official media channels and website https://basicbukitasam.id/
BASIC is designed as a platform for communities, local innovators, academics, and social institutions to design and develop innovative and applicable social projects. The competition focuses on three main pillars, namely inclusive education, strengthening community economy and wellbeing, and protecting the environment and nature.
Ihsanuddin Usman, Director of Human Resources of PT Bukit Asam Tbk. emphasized the company's commitment, "We believe that the strength of a company is not only measured by its business performance, but also by its real contribution to the surrounding community. BASIC is one of our real steps in fostering social innovation that comes from the community itself. This is not just a competition, but a space for collaboration to create change."
In line with this, Sustainability Division Head of PT Bukit Asam Tbk, Dedy Saptaria Rosa, explained that the program was designed with a participatory approach, encouraging the emergence of local-based solutions that not only answer immediate needs but are also sustainable.
BASIC Coordinator, Ajis Purnomo (Sustainable Community Development Section Head), added that the basic philosophy of BASIC is 'basic' or bottom-up, which is to find the potential for social innovation from the grassroots in the community. "We will provide assistance and strict selection stages so that the solutions that are born are truly relevant to the needs of the community. This is part of our effort to develop a social innovation ecosystem in ring 1," Ajis explained.
The competition is open to teams and individuals, with a proposal selection process, mentoring, and pilot project implementation for selected solutions. The launch of BASIC marks PTBA's strategic commitment in strengthening social impact through active collaboration between companies, communities, and development partners.
Through BASIC, PT Bukit Asam Tbk. shows that sustainability is not just a concept, but a joint movement to create a better future, starting from the company's closest community. Further information about the competition stages will be socialized through Bukit Asam's official media channels and website https://basicbukitasam.id/
