· News, Awards
Bukit Asam (PTBA) Wins Three Awards at the BUMN Branding & Marketing Awards 2024
Jakarta, November 18, 2024 - PT Bukit Asam Tbk (PTBA) has won three awards at the 12th annual BUMN Branding and Marketing Awards 2024, held in Jakarta on Thursday, November 14, 2024.
The three awards include: The Best Empowering Brands, Building Nations: Optimizing BUMN's Potential Through Exceptional Talents & Advanced Technological Support; Platinum Winner in the category Empowering Brands, Building Nations: Optimizing BUMN's Potential Through Exceptional Talents & Advanced Technological Support Contributing to National Image and Economic Growth; and Gold Winner in the category Brand Strategy Excellence, Brand Agility & Perception.
"We would like to express our sincere gratitude for the recognition. This award further motivates us to continue contributing to a stronger national economy. With the best talents of the nation and technological innovation, Bukit Asam, as part of BUMN, is committed to continuously playing a role in national development," said Niko Chandra, Corporate Secretary of PT Bukit Asam Tbk (PTBA).
The 12th BUMN Branding and Marketing Awards 2024 is organized by BUMN Track and supported by DMID. This event aims to acknowledge the outstanding performance of state-owned enterprises (BUMNs) in building their brands and enhancing competitiveness.
Carrying the theme "Empowering Brands, Building Nations: Optimizing BUMN’s Potential Through Exceptional Talents & Advanced Technological Support," this year’s BUMN Branding and Marketing Awards highlights the crucial role of competent BUMN personnel and the support of advanced technology in shaping superior branding and marketing strategies.
BUMNs are expected to maximize the potential of their best talents, who not only possess high integrity and capabilities but are also able to adapt to technological developments such as Artificial Intelligence (AI) and big data, in order to enhance branding effectiveness and operational efficiency.
The three awards include: The Best Empowering Brands, Building Nations: Optimizing BUMN's Potential Through Exceptional Talents & Advanced Technological Support; Platinum Winner in the category Empowering Brands, Building Nations: Optimizing BUMN's Potential Through Exceptional Talents & Advanced Technological Support Contributing to National Image and Economic Growth; and Gold Winner in the category Brand Strategy Excellence, Brand Agility & Perception.
"We would like to express our sincere gratitude for the recognition. This award further motivates us to continue contributing to a stronger national economy. With the best talents of the nation and technological innovation, Bukit Asam, as part of BUMN, is committed to continuously playing a role in national development," said Niko Chandra, Corporate Secretary of PT Bukit Asam Tbk (PTBA).
The 12th BUMN Branding and Marketing Awards 2024 is organized by BUMN Track and supported by DMID. This event aims to acknowledge the outstanding performance of state-owned enterprises (BUMNs) in building their brands and enhancing competitiveness.
Carrying the theme "Empowering Brands, Building Nations: Optimizing BUMN’s Potential Through Exceptional Talents & Advanced Technological Support," this year’s BUMN Branding and Marketing Awards highlights the crucial role of competent BUMN personnel and the support of advanced technology in shaping superior branding and marketing strategies.
BUMNs are expected to maximize the potential of their best talents, who not only possess high integrity and capabilities but are also able to adapt to technological developments such as Artificial Intelligence (AI) and big data, in order to enhance branding effectiveness and operational efficiency.
