· News, CSR and the Environment
Bukit Asam (PTBA) Empowers Housewives to Develop Batik Kujur
PT Bukit Asam Tbk (PTBA) as one of companies operating in Muara Enim Regency, promotes the development of batik craftsmen through the establishment of the Bukit Asam Industrial Center (SIBA) Batik Kujur.
Batik Kujur distinctiveness is the motif design that raises local wisdom, notably kujur, coffee, tengkiang house, and tanjung flowers. Kujur is a traditional spear, a legacy of the ancestors of the people of Tanjung Enim, South Sumatra.
Today, there are 12 SIBA Batik Kujur groups with a total of 35 craftsmen, consisting of housewives in Tanjung Enim Village, especially Dusun Tanjung.
Various products have been produced, including eco-friendly Batik Kujur which is made using natural dyes derived from endemic plants. In addition to batik cloth, Batik Kujur products includes hats, fans, wallets, bags, clothes and masks.
To facilitate SIBA Batik Kujur, PTBA provides Batik Kujur Outlets in the SIBA Center area. Furthermore, to support the production process, the Company has undertaken social investments in the form of facilities and infrastructure required for batik operations, as well as Batik Kujur production house in Dusun Tanjung. This infrastructure represents PTBA's effort to support Batik Kujur production process in innovating into more diverse products.
"In line with the infrastructure development, the Company has also fulfilled capacity building of the group by organizing Batik Competency Improvement Training. This activity is expected to strengthen batik craftsmen’s capacity to be able to create better products in order for them to be widely recognized, as well as to improve the craftsmen’s and the community’s welfare in general," said Vice President of Sustainability of PT Bukit Asam Tbk (PTBA), Hartono.
Batik Kujur’s marketing includes Shopee, Tokopedia, Digital Market (PaDi) market place, Muara Enim BUMN House and textile stores around the company. In addition, the Company has featured Batik Kujur in many events to present Batik Kujur on a national and international level, including the New York Indonesia Fashion Week, which was hosted on 11 February 2023 at Pier 36Cruise Ship 299, South Street New York. Batik Kujur was successfully presented in the event, owing to the collaboration between the company and an outstanding designer Eva Yasul, who is originally from Seleman Village, Tanjung Agung District, Muara Enim Regency, near PTBA's operational area.
"This activity is one of the efforts to preserve local culture while increasing the community's economy, especially for batik craftsmen, through development and empowerment programs," said Hartono.
PTBA has also sent the Batik Kujur group to the 2022 Indonesia Fashion Week, Icraft 2022, Indonesia Green Environment And Forestry Expo held at the Jakarta Conventional Center, APEKSI 2022 Exhibition in Bandar Lampung, and Kriya Sriwijaya Home Decoration in Palembang.
Batik Kujur distinctiveness is the motif design that raises local wisdom, notably kujur, coffee, tengkiang house, and tanjung flowers. Kujur is a traditional spear, a legacy of the ancestors of the people of Tanjung Enim, South Sumatra.
Today, there are 12 SIBA Batik Kujur groups with a total of 35 craftsmen, consisting of housewives in Tanjung Enim Village, especially Dusun Tanjung.
Various products have been produced, including eco-friendly Batik Kujur which is made using natural dyes derived from endemic plants. In addition to batik cloth, Batik Kujur products includes hats, fans, wallets, bags, clothes and masks.
To facilitate SIBA Batik Kujur, PTBA provides Batik Kujur Outlets in the SIBA Center area. Furthermore, to support the production process, the Company has undertaken social investments in the form of facilities and infrastructure required for batik operations, as well as Batik Kujur production house in Dusun Tanjung. This infrastructure represents PTBA's effort to support Batik Kujur production process in innovating into more diverse products.
"In line with the infrastructure development, the Company has also fulfilled capacity building of the group by organizing Batik Competency Improvement Training. This activity is expected to strengthen batik craftsmen’s capacity to be able to create better products in order for them to be widely recognized, as well as to improve the craftsmen’s and the community’s welfare in general," said Vice President of Sustainability of PT Bukit Asam Tbk (PTBA), Hartono.
Batik Kujur’s marketing includes Shopee, Tokopedia, Digital Market (PaDi) market place, Muara Enim BUMN House and textile stores around the company. In addition, the Company has featured Batik Kujur in many events to present Batik Kujur on a national and international level, including the New York Indonesia Fashion Week, which was hosted on 11 February 2023 at Pier 36Cruise Ship 299, South Street New York. Batik Kujur was successfully presented in the event, owing to the collaboration between the company and an outstanding designer Eva Yasul, who is originally from Seleman Village, Tanjung Agung District, Muara Enim Regency, near PTBA's operational area.
"This activity is one of the efforts to preserve local culture while increasing the community's economy, especially for batik craftsmen, through development and empowerment programs," said Hartono.
PTBA has also sent the Batik Kujur group to the 2022 Indonesia Fashion Week, Icraft 2022, Indonesia Green Environment And Forestry Expo held at the Jakarta Conventional Center, APEKSI 2022 Exhibition in Bandar Lampung, and Kriya Sriwijaya Home Decoration in Palembang.
