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PTBA Encourages MSMEs to Move Up the Ladder Through Digital Transformation
Palembang, August 15, 2025 – PT Bukit Asam Tbk (PTBA) remains committed to encouraging the growth of Micro, Small, and Medium Enterprises (MSMEs) through guidance and digital transformation. This effort is in line with the government's Asta Cita program, which focuses on increasing quality employment and entrepreneurship.
Through the MSME Collaboration Meeting and Mentoring event between PTBA and BRI, 22 MSMEs in the vicinity of PTBA's operational area received intensive mentoring. In addition to theoretical knowledge, they also gained hands-on experience and were introduced to two important digital platforms: Naksir UMKM and PaDi UMKM. PaDi UMKM (Digital Market for SMEs) is an initiative by the Ministry of State-Owned Enterprises to connect SMEs with broader markets, including within the state-owned enterprise ecosystem.
Dedy Saptaria Rosa, Head of the Sustainability Division at PTBA, stated that this activity was designed to help SME operators optimize digital technology. "We hope that after this activity, SMEs can expand their markets, increase sales, and strengthen their business competitiveness," he explained.
Participants showed high enthusiasm, Harti, one of the participants, expressed pride in being part of the program. "I hope to continue receiving guidance and have the opportunity for further training, so our business can advance, grow and develop," she said.
The success of this program is clear evidence of the collaboration between state-owned enterprises and the community. This step is in line with the spirit of "Unity, Sovereign, Prosperous People, Advanced Indonesia," which is also the theme of the 80th anniversary of the Republic of Indonesia. This collaboration proves that economic independence is a strong foundation for the welfare and progress of the nation.
Through the MSME Collaboration Meeting and Mentoring event between PTBA and BRI, 22 MSMEs in the vicinity of PTBA's operational area received intensive mentoring. In addition to theoretical knowledge, they also gained hands-on experience and were introduced to two important digital platforms: Naksir UMKM and PaDi UMKM. PaDi UMKM (Digital Market for SMEs) is an initiative by the Ministry of State-Owned Enterprises to connect SMEs with broader markets, including within the state-owned enterprise ecosystem.
Dedy Saptaria Rosa, Head of the Sustainability Division at PTBA, stated that this activity was designed to help SME operators optimize digital technology. "We hope that after this activity, SMEs can expand their markets, increase sales, and strengthen their business competitiveness," he explained.
Participants showed high enthusiasm, Harti, one of the participants, expressed pride in being part of the program. "I hope to continue receiving guidance and have the opportunity for further training, so our business can advance, grow and develop," she said.
The success of this program is clear evidence of the collaboration between state-owned enterprises and the community. This step is in line with the spirit of "Unity, Sovereign, Prosperous People, Advanced Indonesia," which is also the theme of the 80th anniversary of the Republic of Indonesia. This collaboration proves that economic independence is a strong foundation for the welfare and progress of the nation.
