· Highlights
PTBA Strategy to Maintain Its Coal Business

In the beginning of 2015, PTBA has set several srategic steps to survive in coal business. To anticipate the current coal market, PTBA implementing intensive coordination from upstream to downstream, from marketing to mining personel. PTBA also look into China and India market. Bukit Asam Prima (BAP) and Internasional Prima Coal (IPC) are two PTBA subsidiary companies which seriously engage in India market. From quality aspect, the coals produced by BAP and IPC are perfectly fit for India and South Asia specification.
PTBA also do enhancement in system with cost and freight (CNF) on coal sales to PT PLN. PTBA will be the most preferable coal companies since PTBA and PLN Banten Area has the closest distance among other coal companies. On energy development, Banjarsari steam sourced power plant (PLTU) will be commercially operated in March 2015. Then will be continued by PLTU Banjarsari II and the USD 1.6 billion PLTU Banko Tengah installation with capacity 2 x 620 Megawatt On CBM business, PTBA has patented technology to transform coals into synthetic oil in Indonesia.
PTBA has developed and utilized bio-fuel products derived from oil palm plantations and exploring potential production of biomass power plant. The electricity can be sold to PT PLN. Another strategic move is PT Bukit Asam Medical (BAM) synergize with BPJS Kesehatan program. The purpose are to have efficient employee medical benefits and to reduce benefit in form of cash. Optimization of treatment cost control is done by managing care program tailored into BPJS.
The precautionary principle becomes a policy in determining the strategic steps in the field of human resource (HR). Besides, the coal market is in unfavourable state for coal producers. PTBA has equiped with large heavy duty equipments in Tarahan Port and Tanjung Enim Port. During 2015-2016, it is estimated more than 600 employees will be retired from the Company. More than 500 employees retired in the previous period (2013-2014). PTBA will improve its HR policy to evaluate the organization and HR development comprehensively to built an efficient and effective organization in accordance with the goals and vision of the company.
The last strategic step is in Corporate Social Responsibility (CSR). In 2015, PTBA will increase its activities to support community by allocating CSR in its operational expenditure. Previously it was taken from Company profit after tax. PTBA will synergize community into its business to keep Gold category PROPER. Improvement on Sentra Industri Bukit Asam (SIBA) eficiency and diversification are done to support Company operation effectively for market expansion and to lower the basic production cost.