· News, CSR and the Environment
Bukit Asam Empower Their SMEs to Produce Environmentally Friendly Songket
Muara Enim, September 9, 2024 - September 7th, known as National Songket Day, it is Indonesian traditional handwoven fabric. One of the largest producers of Songket Woven Fabric is in South Sumatra where PT Bukit Asam Tbk (PTBA) is located. Hence, the company empowers the local Songket producers through its CSR program to improve their product and market it through the Bukit Asam Industrial Center (SIBA) Songket, the product name is Tanjung Enim Behembang Lingge Songket.
Through the empowerment program, the weaving craftsmen of Tanjung Enim Behembang Lingge Songket, which mostly are housewives, are now able to produce an environmentally friendly Songket. They have replaced synthetic coloring with natural coloring by using natural ingredients such as turmeric, guava leaves, secang, areca nut, and others.
Yenni Puspitasari, Chair of SIBA Songket, said that the use of natural coloring is an effort to reduce environmental pollution.
Due to the use of natural coloring, the selling value of Songket Behembang Lingge has increased. The income of the craftsmen also increased.
"We received various support from Bukit Asam. Including the support for production equipment," said Yenni.
Furthermore, SIBA Songket has also replaced plastic packaging for its products with environmentally friendly packaging which is more attractive, can be recycled and reused.
To increase the sales and expand its market, SIBA Songket has collaborated with PaDi UMKM (Digital Market). They also participated in various exhibitions that are sponsored by PTBA such as the MSME Bazaar for Indonesia in Jakarta, the Proudly Made in Indonesia Exhibition in Palu, Dekranasda and so on.
"We market our product via online, social media (SIBA Songket), social gatherings and exhibitions. The highest sales of our product are souvenirs," said Yenni.
PTBA also provides management and quality training for the craftsmen of SIBA Songket, which include financial management training, digital marketing training, weaving techniques training, motif making and natural coloring materials training. The company also helps to assist the craftsmen to register the copyright of their Songket’s Motifs.
PTBA successfully achieved the Bina Mitra UMKM Award 2024 on June 29, 2024 due to their consistency in assisting SIBA Songket.
Founded in 2016, SIBA Songket continues to grow and become a typical Songket of Tanjung Enim. Songket Behembang Lingge has motifs that highlight local wisdom such as kujur, keris, gung, rosella.
Through the empowerment program, the weaving craftsmen of Tanjung Enim Behembang Lingge Songket, which mostly are housewives, are now able to produce an environmentally friendly Songket. They have replaced synthetic coloring with natural coloring by using natural ingredients such as turmeric, guava leaves, secang, areca nut, and others.
Yenni Puspitasari, Chair of SIBA Songket, said that the use of natural coloring is an effort to reduce environmental pollution.
Due to the use of natural coloring, the selling value of Songket Behembang Lingge has increased. The income of the craftsmen also increased.
"We received various support from Bukit Asam. Including the support for production equipment," said Yenni.
Furthermore, SIBA Songket has also replaced plastic packaging for its products with environmentally friendly packaging which is more attractive, can be recycled and reused.
To increase the sales and expand its market, SIBA Songket has collaborated with PaDi UMKM (Digital Market). They also participated in various exhibitions that are sponsored by PTBA such as the MSME Bazaar for Indonesia in Jakarta, the Proudly Made in Indonesia Exhibition in Palu, Dekranasda and so on.
"We market our product via online, social media (SIBA Songket), social gatherings and exhibitions. The highest sales of our product are souvenirs," said Yenni.
PTBA also provides management and quality training for the craftsmen of SIBA Songket, which include financial management training, digital marketing training, weaving techniques training, motif making and natural coloring materials training. The company also helps to assist the craftsmen to register the copyright of their Songket’s Motifs.
PTBA successfully achieved the Bina Mitra UMKM Award 2024 on June 29, 2024 due to their consistency in assisting SIBA Songket.
Founded in 2016, SIBA Songket continues to grow and become a typical Songket of Tanjung Enim. Songket Behembang Lingge has motifs that highlight local wisdom such as kujur, keris, gung, rosella.
