· Press Release
Supporting the President’s Asta Cita Program, PTBA Facilitates Participation of Its Culinary MSMEs at JKI 2025
Medan, 20 November 2025 – PT Bukit Asam encouraged its fostered Micro, Small, and Medium Enterprises (MSMEs) to take part in the 2025 Jelajah Kuliner Indonesia (JKI) event, held at Lapangan Benteng, Medan, from 14–16 November 2025.
Loto Srinaita Ginting, Expert Staff for Finance & MSME Development at BP BUMN, stated that this festival is an initiative of the Ministry of State-Owned Enterprises (BUMN) to support and promote MSME products.
“This event serves as a strategic platform for culinary MSME players from various regions to expand their networks, introduce their products, and enhance their business capacity through a range of support programs,” she explained.
Loto expressed hope that support from BP BUMN, Danantara Indonesia, and state-owned enterprises would help cultivate more productive MSMEs in the regions.
“This activity is also part of our commitment to supporting the President’s Asta Cita Program toward the Golden Indonesia Vision 2045, realized through job creation and the growth of the creative industry,” she added.
JKI 2025 featured more than 80 MSME booths from across the country. Participants showcased a diverse array of Indonesian culinary specialties, ranging from traditional dishes to modern food innovations. Several PTBA-fostered MSMEs participating in JKI 2025 included SIBA Rosella, SIBA Jamur, Goedang Kopi, Pempek Hudi, Rendang Buya, Kopi Pak Ratin, and Sambel Oye.
Shalahudin, owner of Rendang Buya, expressed his appreciation to PTBA for allowing his business to join the 2025 JKI event.
“Alhamdulillah, PTBA has provided opportunities for MSMEs to continue growing by participating in national events that offer valuable business insights. Thank you for giving us the chance to take part in Jelajah Kuliner Indonesia in Medan,” he said.
Mustafa Kamal, Head of the Sustainable Economic, Social & Environment Department, stated that JKI 2025 is not only a promotional event but also a learning platform that strengthens the capacity of business owners.
According to him, JKI 2025 was designed as a strategic program to encourage culinary MSMEs to continue developing, innovating, and building broader business networks.
“Through this event, MSMEs are expected to improve product quality, strengthen their branding, and expand market access,” he concluded.
