· CSR and the Environment
Bukit Asam Rosella Industrial Center
This program is the empowerment of women through establishment of the SIBA Rosella socio-economic institution which optimizes the cultivation of rosella plants and the production of various processed derivatives into healthy products in COVID-19 pandemic era. The superior products of SIBA Rosella are Rosella Tea and Syrup which have high Vitamin C content and are good for increasing
endurance.
The main subjects of this program are 30 women from the Kelurahan Pasar Tanjung Enim, Lingga, and Keban Agung. SIBA Rosella has a production and product development center for their business in SIBA Center, Lingga, Muara
Enim. Part of the land in the SIBA Center, covering an area of 2,000 m2, is also used as a demonstration plot (demplot) for 3,000 roselle plants.
In addition to engage with the empowerment aspect, this program is also expected to contribute to the prevention of the COVID-19 transmission, as the processed products derived from rosella are expected to be a healthy food and
beverage choice for people in the pandemic era, thereby they will provide added economic value to the program subjects.
Achievement of the Social Return On Investment ratio value from this program is 1: 4.22. This ratio means that every IDR1 invested in the SIBA Rosella CSR program was able to generate a social impact of IDR4.22. The SROI ratio is fairly large as the SIBA Rosella program covers a social and environmental program that began with the number of wild rosella plants that have not been utilized properly until they eventually become various derivative products that produce many health benefits.
Implementation of this program contributes to the achievement of the Sustainable Development Goals, which are Goal 1 Without Poverty; Goal 3 Healthy and Prosperous Life; Goal 5 Gender Equality; Goal 8 Decent Work and
Economic Growth; and Goal 9 Industry, Innovation and Infrastructure.
endurance.
The main subjects of this program are 30 women from the Kelurahan Pasar Tanjung Enim, Lingga, and Keban Agung. SIBA Rosella has a production and product development center for their business in SIBA Center, Lingga, Muara
Enim. Part of the land in the SIBA Center, covering an area of 2,000 m2, is also used as a demonstration plot (demplot) for 3,000 roselle plants.
In addition to engage with the empowerment aspect, this program is also expected to contribute to the prevention of the COVID-19 transmission, as the processed products derived from rosella are expected to be a healthy food and
beverage choice for people in the pandemic era, thereby they will provide added economic value to the program subjects.
Achievement of the Social Return On Investment ratio value from this program is 1: 4.22. This ratio means that every IDR1 invested in the SIBA Rosella CSR program was able to generate a social impact of IDR4.22. The SROI ratio is fairly large as the SIBA Rosella program covers a social and environmental program that began with the number of wild rosella plants that have not been utilized properly until they eventually become various derivative products that produce many health benefits.
Implementation of this program contributes to the achievement of the Sustainable Development Goals, which are Goal 1 Without Poverty; Goal 3 Healthy and Prosperous Life; Goal 5 Gender Equality; Goal 8 Decent Work and
Economic Growth; and Goal 9 Industry, Innovation and Infrastructure.
